Research 101
Public Research Group provides a full range of analytical research methods that stand out for every market segment. Every research assignment starts with the desire to learn. In addition to an appropriate sample, a critical element in the research process is writing the question set. Each of our research projects we undertake addresses the following questions.
- Do the survey methods match the desired sample size, timeline and cost?
- Is every question appropriate and easily understood?
- Does the survey accurately measure everything you need to measure,and nothing you don’t?
Public Research Group ensures that these questions are taken care of with our continued commitment to research advancement and the often overlooked art of survey design and question development. This requires a strong attention to detail and the ability to listen to the client to develop the question set with the highest quality and relevancy of each survey question prior to implementation.
Our dedication to an effective question set eliminates many of the pitfalls that can weaken survey data, such as unclear or redundant questions, or lengthy surveys that may have a negative impact on the response rate. This is just one example of how the Public Research Group pledges to clients a process that delivers more value for the money and quality research data that does not leave the client asking more questions at the end than at the beginning.
Research
Public Research Group understands that our clients need innovative research to gain competitive insight. This is only made possible by clear, concise reporting of the data into easily understood findings. The entire process starts at the beginning with the great excitement of learning about the unknown and ends with action based on smart market intelligence. Our reputation is built on delivering insight for hundreds of clients in both business and government. Research techniques for market solutions that reflect quality at a fair price.
Public Research Group specializes in providing quantitative research for government, non-profit organizations and business. Several areas of interest is the sample generation, defining the question set to create the data, the data collection process itself and the advanced analytics to yield action and innovative insight. State of the art statistical modeling software is used to analyze samples and forecast characteristics and behaviors so clients can make informed decisions.
Public Research Group has stayed in front of changes in methods and technologies in the field of research since our inception. No advancement has altered the industry as much as mobile technology and communication methods. This includes our extensive e-technology knowledge in e-mail, cellular phone and texting survey distribution and data collection. Today, we design, implement and host these technology services throughout our survey work.
Among the many advantages of conducting research through technology applications, we’ve found that it allows us greater access to nearly any market segment that we wish to reach while also lowering the time necessary to achieve our desired results. This increase in access and decrease in time represents an efficiency savings that we pass through directly to the client.
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